The Associated Press | Posted: Sunday, October 8, 2006 7:00 pm
SAN FRANCISCO — Google Inc. is snapping up YouTube Inc. for $1.65 billion in a deal that catapults the Internet search leader to a starring role in the online video revolution.
The all-stock deal announced Monday unites one of the Internet’s marquee companies, the search engine champion Google, with one of its rapidly rising stars, YouTube, a popular, free video-sharing web site which lets users upload, view, and share video clips.
It came just hours after YouTube disclosed three agreements with media companies in an apparent bid to escape the threat of copyright-infringement lawsuits.
The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.
Although some have questioned YouTube’s staying power, Google is betting that the popular Web site will provide it an increasingly lucrative marketing hub as more viewers and advertisers migrate from television to the Internet.
YouTube will continue to retain its brand, as well as all 67 employees, including co-founders Chad Hurley and Steve Chen. The deal is expected to close in the fourth quarter of this year.
“I’m confident that with this partnership we’ll have the flexibility and resources needed to pursue our goal of building the next-generation platform for serving media worldwide,” said Hurley, YouTube’s 29-year-old CEO.
While most videos posted on YouTube are homemade, the site also features volumes of copyrighted material — a problem that has caused some critics to predict the startup eventually would be sued into oblivion, much like the once-popular music-sharing site Napster.
But Hurley and Chen, 27, have spent months cozying up with major media executives in an effort to convince them that YouTube could help them make more money by helping them connect with the growing number of people who spend most of their free time on the Internet.
While Google has been hauling away huge profits from the booming search market, it hasn’t been able to become a major player in online video.
That should change now, predicted Forrester Research analyst Charlene Li. “This gives Google the video play they have been looking for and gives them a great opportunity to redefine how advertising is done,” she said.
Investors applauded the possible acquisition as Google shares climbed $8.50, or 2 percent, to close at $429 on the Nasdaq Stock Market.
Several other suitors, including Microsoft Corp., Yahoo Inc. and News Corp., reportedly discussed a possible YouTube purchase in recent weeks.
Google’s YouTube coup may intensify the pressure on Yahoo to make its own splash by buying Facebook.com, the Internet’s second most popular social-networking site. Yahoo has reportedly offered as much as $1 billion for Facebook during months of sporadic talks.
Selling to Mountain View-based Google will give YouTube more technological muscle and advertising know-how, as well as generate a staggering windfall for a 67-employee company that was running on credit card debt just 20 months ago.
YouTube reaches
multiples of millions
Since Hurley and Chen founded the company in February 2005, YouTube has blossomed into a cultural touchstone that shows more than 100 million video clips per day.
The video library is eclectic, featuring everything from teenagers goofing off in their rooms to William Shatner singing “Rocket Man” during a 1970s TV show. The clips are submitted by users.
YouTube’s worldwide audience was 72.1 million by August, up from 2.8 million a year earlier, according to comScore Media Metrix.
YouTube makes deals
with more media
As its negotiations with Google appeared to near fruition, YouTube on Monday announced new partnerships with Universal Music Group, CBS Corp. and Sony BMG Music Entertainment. Those alliances followed a similar arrangement announced last month with Warner Music Group Inc.
Business analysts expects even more media companies will be lining up to do business with YouTube now that Google owns it.
“It’s going to be like, ’You can either fight us or you can make money with us,“’ Li predicted.