National Research acquires Wisconsin company

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By The Lincoln Journal Star

National Research Corporation announced a definitive merger agreement under which it intends to acquire My InnerView, Inc., a privately-held leading provider of quality and performance improvement solutions to the senior care profession, in an all-cash transaction.

Terms were not announced.

Completion of the acquisition is subject to conditions, including approval by My InnerView’s shareholders. The transaction is expected to close by year end.

Given MyInnerView’s track record for profitability, National Research expect the to contribute immediately and positively to National Research’s NRC’s 2009 earnings, said Pat Beans, chief financial officer of national Research.  He said estimated 2008 revenue for MIV is $7.3 million.

My InnerView says it works with over 8,000 senior care providers throughout the United States, and has the largest dataset of senior care satisfaction metrics in the nation. Based in Wausau, Wis., has customers in all 50 states and the District of Columbia, and has 19 of the top 20 largest nursing home companies as clients.

Michael D. Hays, president and chief executive officer of National Research Corporation, said in a release: “We believe that no other business comes close to providing organizations the depth of resources and insight to create high-performing environments with satisfied customers and associates as MIV.”

Neil Gulsvig, president, chief executive officer and co-founder of My InnerView, said “This relationship offers MIV a tremendous opportunity to enhance the products and services we provide to our clients in senior care services. ...

“The ability to combine the knowledge that NRC brings in the acute care sector with the knowledge that MIV brings in the senior care sector, should also promote a much better understanding of the needs, expectations, and satisfaction of those accessing healthcare services from birth through the continuum of senior care services.”

Founded in 2001, My InnerView, Inc. will remain based in Wausau.

Gulsvig will remain president of the organization and co-founder Janice Gulsvig will remain as chief operating officer.

National Research Corporation, headquartered in Lincoln, Nebraska, is a provider of performance measurement, improvement services and governance education to the healthcare industry in the United States and Canada.