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Michelle Obama emerges as an American fashion icon

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By WENDY DONAHUE / Chicago Tribune

Saturday, Nov 22, 2008 - 12:42:51 am CST

A new big O is ascending on the fashion scene.

Incoming first lady Michelle Obama is poised to be the new Oprah and the next Jacqueline Kennedy Onassis — combined — for designers, retailers and fashion aficionados. (Does that make her a double-O agent of change? Hmmm.)

When Obama, 44, posed two weeks ago for photos at the White House, she wore a tomato-colored sheath with clean lines that Kennedy Onassis might have approved, designed by a talent that Oprah helped expose in the 1990s, Chicago-based Maria Pinto.

Story Photo
By all accounts self-styled, Michelle Obama exhibits the confidence in her own taste that is lacking in many celebrities. At an election-night rally in Chicago are President-elect Barack Obama (left), wife Michelle (right) and two daughters, Sasha and Malia. (AP file photo)

The parallels don’t stop there.

After Obama wore J. Crew on “The Tonight Show” and a White House/Black Market dress on “The View,” the pieces sold out the next day.

Very Oprah.

When Obama wore a modified cocktail dress by Narciso Rodriguez on Election Night, she stood in fiery contrast to televised images of Jill Biden, Sarah Palin and Cindy McCain in traditional suits.

Very Jackie. (Anyone old enough to remember Kennedy on Inauguration Day? At age 31, she eschewed the full-length furs worn by other matrons, opting for a beige wool coat edged in fur. “So the first impression you had of Jackie,” recounted designer Oleg Cassini, “was of a very young woman surrounded by bears.”)

“Michelle Obama will have a huge impact on fashion,” said Heiji Choy, 30, owner of the progressive design shop Hejfina in Chicago’s Bucktown. “Some people say she’s going to be comparable to Jackie O. But I think she has an even more elevated sense. She’s not afraid to mix high and low, whereas Jackie was a little bit more rarefied. Mixing high and low is what modern fashion is now.”

By all accounts self-styled, Obama exhibits the confidence in her own taste that is lacking in many celebrities. Like a true fashion lover and the accomplished professional woman she is, she has taken risks, as in the Rodriguez dress, which was not universally adored but could not be ignored.

Obama has proved she knows designer fashion, wearing emerging or insider designers such as Thakoon (pronounced Tuh-KOON) and Azzedine Alaia.

No doubt Obama has pursued some of her higher education in fashion from Ikram Goldman, owner of the nationally renowned boutique Ikram, where she has shopped on Chicago’s Gold Coast. (Goldman declined to comment on Obama.)

“Michelle Obama knows the designers that are not only American but are also important to fashion,” Choy said. “If you look back to Laura Bush or Hillary Clinton, they wore, OK, Oscar de la Renta and maybe Ralph Lauren, these established designers.

“But there wasn’t this sense that the first lady knew what was happening on the ground. She wasn’t necessarily wearing designers who were struggling to make it and had brilliant new perspective on American fashion. And so I think it’s going to be very exciting and interesting and important to see what fashion she chooses to represent while in the White House.”

Even before her tenure begins as first lady, Obama has opened Americans’ eyes to the fact that what walks down the runway is sometimes just a first or second draft. After the shows, buyers for stores often request design modifications for their customers. Women of considerable stature and buying power do the same.

From its runway version, for instance, the Rodriguez dress Obama wore had wider straps, a longer bodice and a backing for the sheer skirt. To the Pinto dress Obama wore to the White House the week after the election, sleeves were added and the fabric changed to a wool crepe to adapt it from its spring styling to fall.

“People think that’s just a dress she has bought, but there have been redrafts, fittings, a lot of thought that goes into the final product,” said Tim Long, curator of costumes at the Chicago History Museum, which is showing “Chic Chicago,” an exhibit of designer masterpieces worn by the grandes dames of Chicago. (No Obama piece as of now, but Long is on it.)

“As we learn about how much interest she has in fashion, it will be one other thing that shows a complete picture of these two people, who are sophisticated in many ways,” said Long, 33, referring to Michelle and Barack Obama, who has had six suits made by Chicago-based Hart Schaffner Marx. “It doesn’t surprise me that they put this much thought into their overall appearance.”

That Michelle Obama isn’t a size 2 like Nancy Reagan puts designer fashion in a perspective not often seen by the masses. That she topped the Rodriguez dress with a cardigan that looked as if it could have come from White House/Black Market warms her to a populace that, particularly in this economy, gravitates to affordable pieces. (Not for nothing is Thakoon debuting an offshoot line at Target on Christmas Day.)

“Every woman who is into fashion can relate to her,” Choy said. “And that’s a first.”


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Interesting.... wrote on November 22, 2008 9:59 am:
" How interesting.....Sarah Palin was slammed over an "outrageously expensive" wardrobe, yet Michelle Obama's expensive duds are seen as fashion icon! Same old double standards. Too bad no one "leaked" how much Mrs. Obama spent on clothes during the election campaign....hmmmmm "

Jane wrote on November 22, 2008 2:31 pm:
" The difference (besides the sheer dollar amount), "Interesting," is that RNC campaign donor money was spent for Palin's duds. Mrs. Obama spent her own money. So, what's to "leak" about that? "

Hawt wrote on November 22, 2008 3:27 pm:
" Michelle Obama can be summed up in one word: Fashionista! "

chart wrote on November 22, 2008 4:00 pm:
" Interesting fashion sytle ...perhaps. Please don't ever try to compare her to Jacqueline Bouvier Kennedy Onassis a woman of timeless elegance, beauty and class. The closest I've seen is Cindy McCain's impeccable mode.
Neither are ordinary women true, but as the gal who sits as the representative of all of the women in this country, I admire classic. Nancy Reagan and Laura Bush did very well as did Sarah Palin. On a global stage nothing short of perfection should ever be projected from our First Lady. Not to be forgotten, Hillary Clinton and our darling Barbara Bush. I'm certain few if any remember Mamie Eisenhower, or Bess Truman let alone Eleanor Roosevelt. "

Nice Try Interesting wrote on November 22, 2008 5:25 pm:
" The article mentions Michelle wearing J. Crew and White House/Black Market. On July 4th, she appeared in a sundress from The Gap. Price ranges at those stores don't even begin to approach the ridiculous amount of money that was spent to clothe Palin.

Yes, Michelle has also appeared in expensive designer clothing as well, but as another poster pointed out, the Obamas purchase their clothing with their own money not donor money. "

JJ wrote on November 23, 2008 12:25 am:
" Seriously, does anyone care about Michelle Obama's fashion or how much money she spent? I have heard so much about Michelle's fashion sense her husband won the election, I guess Michelle must only have fashion to offer to America. Very sad! Does she know anything else? "

Democrat wrote on November 23, 2008 4:27 pm:
" To me her fashion looks like it came from Wal-Mart, and who cares about Palin any more. "

mlc wrote on November 23, 2008 5:50 pm:
" Jane, campaign funds being used to pay for candidates' wardrobes is not a new phenomenon. Obviously, there is a different standard in "reporting" where Ms. Obama is concerned. The person being interviewed claims that "every woman who is into fashion can relate to her, and that's a first." Wow!! I feel much better about the future of our country now that we finaly, for the very first time, have a real-life fashion conscious first lady. "

Jane wrote on November 23, 2008 10:02 pm:
" mlc -- I'm sure the donor was pretty shocked to see the final cost of his/her 'donation.' You've missed my point, though - there's nothing to 'leak' about the cost of Mrs. Obama's clothes, since campaign funds weren't used to pay for them. She paid for her own clothes, and that's the point. "

Nina wrote on November 24, 2008 9:38 am:
" How I love White House fashion, and how Americans follow it. In my lifetime, I've so far seen a rush to have little girls take singing lessons because Margaret Truman famously took them, mature women wearing bangs for the first time (ala Mamie Eisenhower, who was also famous for pink flowery clothes), the pillbox hats and hairstyles of Jackie, the pearls of Mama Bush, and Hillary's pantsuits. It's a form of hero worship, and nothing wrong with that - if we all could remember that their styles don't necessarily look good on us, with differing body sizes and shapes, differing complexions, etc. "

oh ugh wrote on November 24, 2008 12:31 pm:
" In the same newspaper, we have an article about moms going back to work in order to afford to live, and we have an article about some rich chick and her expensive clothes. She'll only impress me if she shops at Goodwill! "