'U2 3D' to open Friday at Lincoln's Grand

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BY MICAH MERTES / Lincoln Journal Star

Bono and his merry band of Dublinites are hitting Lincoln Grand Theatre’s big screen Friday in the concert film “U2 3D,” a 3D presentation of the band’s global “Vertigo” tour. 

The production employed the greatest number of 3D cameras ever used for one movie, and a few critics have said the film’s ... well ... even better than the real thing.

But this is a film that first opened way back in January. Why did it take so long to get to Lincoln?

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"U2 3D," a 3D movie about the longtime rock band's Vertigo tour, opens Friday at the Lincoln's Grand. (Courtesy photo)

"U2 3D," a 3D movie about the longtime rock band's Vertigo tour, opens Friday at the Lincoln's Grand. (Courtesy photo)

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Well, the Grand Theatre just recently got what it needed to present 3D films. In July, after the release of the family adventure film “Journey to the Center of the Earth in 3D,” Marcus Theatres installed 3D systems in 12 markets, including Lincoln.

So, now that it finally can, the Grand’s playing Bono and Co. in all their three-dimensional swagger.

The 3D system includes a new digital projector, which plays a hard drive instead of a film reel, and hundreds of pairs of 3D glasses, which are washed and sanitized between screenings.

Because of the additional service cost of presenting a 3D movie, ticket prices are a little higher than with a 2D feature. Matinees prices for “U2 3D” are $9.50 for adults, $8.50 for children; night shows are $11.50 for adults, $8.50 for children. But prices will vary from 3D movie to 3D movie.

“A lot of 3D films are in the pipeline for us,” said Carlo Petrick, communications manager for Marcus Theatres.

The next big 3D film this year will be “Bolt,” Disney’s computer-animated story of a dog movie star who goes hero, which opens Nov. 21. Also slated for the silver screen this season is a 3D re-release of Tim Burton’s “The Nightmare Before Christmas,” which opens Oct. 24.

Other 3D films on the horizon include the horror film “My Bloody Valentine in 3D,” the new Pixar film “Up,” the next “Ice Age” movie, the next “Final Destination” movie and a 3D re-release of “Toy Story.”

Reach Micah Mertes at 473-7395 or mmertes@journalstar.com.