Staples plans first Lincoln store at 50th and O
Lincoln will be getting its first Staples, although not for nearly two years.
“We are bringing the easy button to Lincoln,” Staples spokesman Mike Black said Thursday, referring to the office supply company’s popular advertising theme.
The store will be at 4940 O St., on the north side of the street, just west of where a new Hy-Vee is under construction.
Black said it will be a “standard” Staples store, about 18,400 square feet, with all of the company’s normal offerings, such as office supplies, computers and a copy and print center.
Though signs are already up at the site announcing Staples’ arrival, Black said the projected opening date is not until June 2010. He did not explain the lengthy timeline, except to say that’s where Lincoln fits into the company’s growth plans.
Mike Marsh, chief executive officer of Realty Trust, which owns the land, said he hopes the store may open sooner, but that would be up to the company.
“It could be moved up,” he said. “We’re prepared to do that.”
Marsh said even though he may have to wait two years, he was happy to land Staples, because many retailers are pulling back due to the faltering economy.
“Most aren’t committing (to new stores) because of the economy, but this location is strong enough that they want it anyway,” he said.
Black said Staples was drawn to the location because of its high traffic count and demographics, which include a large number of small businesses nearby.
Despite nearby competitors including Target, Best Buy and Office Depot, Black said Staples feels the area is underserved.
“There’s a real demand,” he said.
Staples bills itself as the largest office products company. It has nearly 1,800 stores in the U.S. and Canada, including a store in Omaha and one in Fremont.
Reach Matt Olberding at 473-2647 or molberding@journalstar.com.
“We are bringing the easy button to Lincoln,” Staples spokesman Mike Black said Thursday, referring to the office supply company’s popular advertising theme.
The store will be at 4940 O St., on the north side of the street, just west of where a new Hy-Vee is under construction.
Black said it will be a “standard” Staples store, about 18,400 square feet, with all of the company’s normal offerings, such as office supplies, computers and a copy and print center.
Though signs are already up at the site announcing Staples’ arrival, Black said the projected opening date is not until June 2010. He did not explain the lengthy timeline, except to say that’s where Lincoln fits into the company’s growth plans.
Mike Marsh, chief executive officer of Realty Trust, which owns the land, said he hopes the store may open sooner, but that would be up to the company.
“It could be moved up,” he said. “We’re prepared to do that.”
Marsh said even though he may have to wait two years, he was happy to land Staples, because many retailers are pulling back due to the faltering economy.
“Most aren’t committing (to new stores) because of the economy, but this location is strong enough that they want it anyway,” he said.
Black said Staples was drawn to the location because of its high traffic count and demographics, which include a large number of small businesses nearby.
Despite nearby competitors including Target, Best Buy and Office Depot, Black said Staples feels the area is underserved.
“There’s a real demand,” he said.
Staples bills itself as the largest office products company. It has nearly 1,800 stores in the U.S. and Canada, including a store in Omaha and one in Fremont.
Reach Matt Olberding at 473-2647 or molberding@journalstar.com.
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