It's official: Mac users think they're superior
BY MICAH MERTES / Lincoln Journal Star
Swing a cat in a coffee shop and you’re bound to hit a Mac user: that guy or gal with the cool haircut and white earphones and nose high in the air.
A new survey confirms what you may have suspected all along about that Mac user: He’s liberal, he’s progressive and he thinks he’s better than you.
A survey conducted earlier this year by Internet ad network Mindset Media found that Mac users are “more liberal, less modest and more assured of their own superiority than the population at large.”
The study sampled 7,500 respondents and found that people who fit this description are 60 percent more likely than people in the general population to buy a Mac or Mac products.
We hit up a few Mac users in Lincoln to see if they fit this description.
“As a generalization, I think that’s probably an accurate description of Mac users,” said Leslie Dickey, 22, who was fiddling around on her iBook downtown. “Sure, I hate to say that.”
She said she thinks many Mac users are drawn to the image and the more visually appealing design of the computer compared to others.
“But I don’t like that there’s a stereotype of Mac users being more hip,” she said. “I think you should use a computer because it benefits what you need.”
Mac user Travis Thieszen, 26, said the description is “probably somewhat accurate, somewhat not.
“I think people with Macs give off a successful type of image,” he said.
But are Mac users smarter than everyone else?
“Well,” Thieszen said, “that’s a stereotype I like to propagate.”
Reach Micah Mertes (full disclosure: He’s a Mac user) at 473-7395 or mmertes@journalstar.com.

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Mike in DC wrote on March 11, 2008 6:45 am:
n wrote on March 11, 2008 7:41 am:
Second, this article is really reaching for something. There are 2 paragraphs about the survey, suggesting it's not very in depth, like this story. If you can't get into it, why even do it? Is there really nothing else to cover in Lincoln besides who uses a Mac and whether they feel superior about it or not? "
Ben wrote on March 11, 2008 8:16 am:
Victor wrote on March 11, 2008 8:17 am:
JR wrote on March 11, 2008 8:38 am:
begrudged PC user wrote on March 11, 2008 8:47 am:
Travis wrote on March 11, 2008 9:02 am:
mac user, but still a realist wrote on March 11, 2008 9:19 am:
Jason wrote on March 11, 2008 9:23 am:
lc wrote on March 11, 2008 9:28 am:
Biff wrote on March 11, 2008 10:25 am:
Mike: Unpologetic Mac Maven wrote on March 11, 2008 11:37 am:
Nina wrote on March 11, 2008 12:03 pm:
Ben wrote on March 11, 2008 12:03 pm:
Jason wrote on March 11, 2008 12:04 pm:
Luke wrote on March 11, 2008 12:27 pm:
I had a Dell for 8 months and it was non-functioning more times than I can remember. I switched to Mac 10 years ago and have not had a single issue. I'm not just surfing the internet either. "
nancy wrote on March 11, 2008 12:34 pm:
I had very good antivirus software and a great firewall, but still had nothing but problems with my PC.
I wasn't doing anything fancy, but the Mac just works better for what little I do on a computer.
I also hated waiting 10 minutes for my PC to fire up.
"
Brian wrote on March 11, 2008 12:36 pm:
Chip wrote on March 11, 2008 1:31 pm:
BLC wrote on March 11, 2008 3:12 pm:
Intel and AMD do not make the computers, manufacturers such as Dell, HP and Apple do. While there are others these are some of the main ones. Intel and AMD make the processors that these companies use. As a side note Apple computers use Intel processors and are capable of running windows if you really wanted too.
As for Macs being more expensive than Dells or other brands, they are not. Just because Apple does not offer a $300 laptop does not automatically mean they are more expensive. If you go to Dell's site and price a laptop with matching components, not just close, to one of Apple's you will have a difference of less than $100.
Macs do tend to be easier to use, that is due to the tremendous amount of engineering put into the OS to make it work well. Not merely the fact that it is aimed at "novices". With OSX being built on Unix it allows for much more customization and "power user" tools than Windows will ever have. "
bent wrote on March 11, 2008 3:15 pm:
ALW wrote on March 11, 2008 3:31 pm:
Penguin user wrote on March 11, 2008 5:04 pm:
Randy wrote on March 11, 2008 5:53 pm:
Teri... wrote on March 11, 2008 9:40 pm:
Russell wrote on March 11, 2008 10:23 pm:
Dr Kevorkian wrote on March 11, 2008 11:13 pm:
CS wrote on March 11, 2008 11:25 pm:
Matt wrote on March 12, 2008 12:14 am:
MarkyMark wrote on March 12, 2008 8:50 am:
nancy wrote on March 12, 2008 9:15 am:
I wasn't doing anything wrong. All I had hooked to my PC was a printer. I never downloaded anything and didn't just go to random sites. Also, it was Windows XP.
Maybe YOU ARE DOING IT WRONG. "
1998 imac wrote on March 12, 2008 9:29 am:
My parents have a 1999 Acer PC that still runs great with no problems. They like it and can use it, so good for them.
If you like Mac, good for you. If you like PC, good for you. "
Chip wrote on March 12, 2008 10:24 am:
geewhiz wrote on March 12, 2008 10:38 am:
Andrew wrote on March 12, 2008 10:54 am:
The reason Macs cost more is because they don’t let anyone else sell their product. A simple class in economics will tell you that if there is only one company contributing to the supply and demand is steady then the price will be higher. PC’s allow many manufacturers to make products such as Viewsonic, Logitech, Creative Labs, ASUS, Sony, and of course AMD and Intel just to name a few. Dell just brands most of their products from someone else. Did you know that Samsung makes their monitors? Dell also makes their own cases and keyboards, etc. They make more money this way.
Some of you claim that you had to replace your Dell because it broke. And some claim that their Apple never broke. Well if your Dell actually did break then you would only need to replace a $20 part in most situations. But instead you choose to go out and spend $1000s of dollars on a new computer and give the company you bought your last one from a bad name. If you had a Mac and it broke. You would have to buy the part from Apple and it would cost about $400.
The only reason educators use Macs is because Apples marketing team hits up schools to try to trick them into that Macs are the future. This has been their strategy for years and they still only have a market share of >5%. So what we are really doing is training our next generation to use equipment that they will never use in college or the workplace. And for those that still think Macs are better for multimedia and photos. Well Adobe (as well as others) has been making their software for both platforms for years and the video card industry is a lot more competitive on the PC side due to the availability of video games. With the right software they can both do it with no problem.
And for those of you who stated that you own a Mac and a Honda, you must like paying overinflated prices for an inferior product that makes you feel warm and fuzzy inside. I would never buy either.
"
nikki wrote on March 12, 2008 11:59 am:
Greg wrote on March 12, 2008 12:02 pm:
mac: half the hardware - half the performance = twice the price. OS is based off of a unix kernel which i will admit that unix is 2x as stable as any windows platform. "
walter in PA wrote on March 12, 2008 12:02 pm:
I currently am running a small business with 69 employees and all of them are working with Macs. We just made the switch last year and I am loving it.
If you read more of the studies regarding the market share, you will see the number of Mac users is rising.
I agree with some of the people on here though, relax a little bit. So what if someone else likes a different computer, I don't think it will make the world explode. "
Quotesrfun wrote on March 12, 2008 12:09 pm:
"
Newbie wrote on March 12, 2008 12:40 pm:
Matt P. wrote on March 12, 2008 1:51 pm:
Brian wrote on March 12, 2008 4:20 pm:
You answered your own question. You're running iTunes on a PC. ...it's the PC (Windows) that's the problem. Good luck.
I have a g4 laptop at home and a Dual G5/dual core at work, no problems in the last 2 1/2 years. Everything just works, it's great. A great thing about Macs is that they don't have to dedicate huge amounts of system resources to constantly scan for the 3+ million viruses, trojans and worms that constantly attack Windows based PCs.
Macs also have a program called iSync. It seemlessly works with my Motorola phone. I can sync my address book and calendar with my phone with a couple clicks. For PCs you have to buy the software for like $30 from Alltel. I told the Alltel, 'iSync works with my phone' and he's like, 'REALLY?, hmmm'.... "
werdna wrote on March 12, 2008 4:32 pm:
second, as a social scientist, this article makes me shudder. I would like to know a few details about the study, however because the specifics aren't addressed I don't trust it period. It would be very difficult to claim that you could measure being "assured at their own superiority." I can tell you that right now that this would be difficult, and i'd like to see how they measured this.
finally, this is news? seriosuly? nothing more important going on in the world that has a significant impact on our lives than what mac users are supposed to be like? "
JJ wrote on March 12, 2008 4:53 pm:
Josh wrote on March 12, 2008 5:43 pm:
Uh, I am a graphic artist, and so are all of my friends, we all use a PC. It's faster and way cheaper. I have NEVER worked on a Mac that was faster than my last 3 PCs, and I've tried. I used Macs at school, and where I worked, and they never performed as quickly (and back in the late 90s, crashed quite often).
And to the person claiming that there would only be $100 difference between comparative Mac and PC computers, I've priced this out many many times, and never came away with anything less than a $300 difference.
And to those bashing PCs in this comment thread, I noticed nearly all of you mentioned your PC was a DELL. I think the fact that you've owned a Dell proves that you really know nothing about computing. "
non-Mac user wrote on March 12, 2008 8:02 pm:
Newbie wrote on March 13, 2008 1:35 am:
I didn't realize malicious scripts could not be run on Macs or that firewalls weren't required. I'll keep that in mind. So how do you know if you don't have a virus unless you test for it?
As far as syncing with your phone goes, Bitpim works great for me on a PC. It sync great with both my Google calendar and my Outlook calendar/contacts. It is free, works over USB and Bluetooth, and is probably even available on Macs. "
BLC wrote on March 15, 2008 12:02 am:
If you actually price the same items and not just similar components you will come up with a much more equal price.
Macs are not more expensive, they just don't have $300 models. "