Group reveals Lincoln plans
BY RICHARD PIERSOL / Lincoln Journal Star
The vision is getting clearer now. A growing group of business leaders wants to focus private and public money and attention on producing a reliable local economic engine for the next generation. Related: Vision group growing
And their plans include giving the University of Nebraska-Lincoln room to grow by moving the state fair, adding a more vibrant downtown entertainment corridor, expanding Haymarket Park and building a new arena and convention center, among other things.
With local development attorney Kent Seacrest narrating their “first draft,” some of those leaders met with Journal Star editors and reporters this week. Local officeholders and other business people got a look, too, and the group is going public today.
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Seacrest revealed a set of goals and projects that would cost millions in public and private investment, require consensus and some political action and would take years to accomplish.
They are drawn from a variety of public studies and plans, like the Angelou Report on Lincoln’s economic future, master plans for UNL and downtown, the Mayor’s Arena Task Force and others.
“This is the first chance to tie them together,” said Seacrest.
The group had no cost estimates nor is it asking for immediate public approval or action.
Instead, it intends to expose the proposals to the people of Lincoln, raise money and make sure the whole thing makes sense.
“We are looking for money and ideas,” Seacrest said.
Last month’s disclosure of part of the 2015 Visioning Group proposals — moving the state fair to share quarters with the Lancaster Event Center on 84th Street — called public attention to these business people, almost all of whom lead and have big stakes in Lincoln-based businesses.
The idea started in several social and business gatherings, including a meeting in Omaha to discuss the development of the Interstate 80 corridor, said Tonn Ostergard, CEO of Crete Carrier Corp.
“Why focus on that when it’s not happening in Lincoln?” he said.
So what started as informal cocktail chat among executives turned into a coalition. And contrary to rumor, Seacrest said, there was no price tag to join.
“This is not a novel idea to have private-sector leadership,” he said. “The O Street Gang is gone.”
In simpler times past, the “gang” of retailers led Lincoln’s business community.
“This will be doing it in the global economy,” said Seacrest, who said the time was ripe for the private sector to answer a higher calling.
“For too long, as a community, we’ve been looking down at our toes,” he said. “Leadership, both public and private, has been questioned.”
As the group’s agenda developed, Ostergard said, UNL was a recurring theme.
And its proposals focus on UNL, its real estate and its institutions as assets from which the group hopes the city can draw prosperity and opportunity.
So even though Seacrest and others have insisted their plans go beyond moving the fair to 84th Street, it’s an essential part of the plan.
“The university deserves the ability to grow,” Seacrest said. “We don’t think the community can afford to subsidize both (the fair and the event center).
“Both have plans for exposition and arena space that would go head to head.”
So in this group’s view, the state fair heads east, as it does in the view of the Mayor’s Arena Task Force.
The visioning group’s list of rationales and goals that demand action include:
* Expanding the economic base by fostering entrepreneurship and investment opportunities that attract people to Lincoln and keep them and their families here in their prime earning years.
* Offering better jobs, attractive housing, and expanded entertainment and recreation.
“We think the younger generation plays harder than the older generation,” Seacrest said. “We think Lincoln is missing the mark at attracting recreational activities.”
* Helping UNL leverage its missions of research, technology, education, the arts and student athletics — for the good of the entire community.
* Encouraging charitable giving and business investments.
* Creating more public/private partnerships to advance community projects.
There’s no shortage of plans for Lincoln’s improvement, Seacrest explained.
“Lincoln’s full of ideas already,” he said. “What we thought was missing was that they (the sources of the ideas) don’t talk to each other.”
People have been talking about an arena for years, moving the state fair for less time, so some of the ideas are fresher than others.
One notion, for example, calls for a research and development corridor that would run from O Street to State Fair Park and attempt to use the Beadle Center’s genetic research to attract more private investment.
“This is probably our biggest economic opportunity to leverage,” Seacrest said.
And the idea to put an Arts and Humanities Center at Ninth and P broke ground by accepting that not everybody’s a football fan all the time.
Recognizing Lincoln as being, as Seacrest described it, “pretty government-driven,” this initiative is using Haymarket Park as a model.
That was developed by the city, UNL and Nebco, the real estate development and construction company led by Jim Abel, one of the members of the Visioning Group.
“They built something that none of them by themselves could have built,” said Seacrest.
What’s in it for the visionaries, some will ask.
Marc LeBaron, chairman and CEO of Lincoln Plating, acknowledged his self-interest, and those of 500 families depending on people he employs.
“We have to selfishly keep and employ the best and the brightest,” LeBaron said. “I want my kids to come back and live in Lincoln. There’s a huge commitment among the business community in making Lincoln a better place.”
Ostergard acknowledged there will be naysayers and skeptics.
“This group recognizes we’ve got to go forward. We all feel now’s the time, and not just to remain a sleepy little community that gets left behind.”
Reach Richard Piersol at 473-7241 or at dpiersol@journalstar.com.
***
The group’s members
As of Tuesday, the 2015 Visioning Group’s members were:
* Roger Severin, chairman and chief executive officer, Olsson Associates.
* Brad Korell, chief financial officer, Olsson Associates.
* Wendy Birdsall, president, Lincoln Chamber of Commerce.
* Tom Smith, chief executive officer, Smith Hayes Financial Services Corp.
* Jim Abel, chairman, Nebco.
* Tonn Ostergard, president and chief executive, Crete Carrier Corp.
* Mike Dunlap, chairman and co-chief executive officer, Nelnet.
* Tom Henning, president and chief executive officer, Security Assurity Group of insurance companies.
* Marc LeBaron, chairman and chief executive officer, Lincoln Plating.
* Lawrence Arth, chairman and chief executive officer, Unifi Mutual Holding Co., which owns Ameritas Life and other insurers.
* Terry Fairfield, president, University of Nebraska Foundation.

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