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Super Target headed to Lincoln

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BY MATT OLBERDING / Lincoln Journal Star

Thursday, Mar 30, 2006 - 08:09:49 pm CST

If all goes as planned, a Super Target will open at 40th Street and Yankee Hill Road in July 2007.

The174,000-square-foot store would be part of Yankee Ridge Commercial Center, a 224,000-square-foot retail development on the northwest corner of 40th and Yankee Hill, said Special Projects Manager Steve Henrichsen. An application was submitted Thursday afternoon to the Lincoln-Lancaster County Planning Commission for the center.

Brad Hillhouse, who lives nearby, said that was what the developer and a Target representative told neighbors at an informational meeting Wednesday night at Horizon Community Church.

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“They had pictures showing a Super Target,” Hillhouse said, “It was pretty well cut and dried.”

A person who answered the phone Thursday at the law offices of Seacrest and Kalkowski, which is representing the developer, said the firm would have no comment.

But a letter sent by the firm last week to neighbors and City Council members said The Desco Group of St. Louis plans a Super Target on the site. It would be Lincoln’s third Target store, but its first Super Target.

A site plan for the development shows five buildings in addition to the Super Target — two are labeled as fast-food restaurants, one as a bank, one retail with a small restaurant attached and one commercial.

City Councilman Dan Marvin, who attended the meeting Wednesday, said the project could create concerns similar to a proposed development at 84th and Adams streets.

Mayor Coleen Seng threatened to veto that development because it included a 230,000-square-foot  Wal-Mart Supercenter, which Seng said was too big for a neighborhood center. The city and the developer eventually compromised on 175,000 square feet for the anchor store — a move that some council members said was made to shut out Wal-Mart and entice Target.

So far, neither Wal-Mart nor Target has announced plans to build at 84th and Adams.

The 40th and Yankee Hill site is also designated as a neighborhood center, Marvin said.

“It’s clearly very similar,” he said.

 Marvin and Hillhouse both said the developers denied specifically sizing the store to meet the 175,000 limit negotiated at 84th and Adams.

Henrichsen said the developer would not need a zoning change to accommodate the plan, but it would need a use permit, which would have to be approved by both the Planning Commission and City Council.

He said a public hearing on the development would be tentatively scheduled for April 26.

Hillhouse said he likes Target and shops there, but is a little disappointed that it is going in right next door to his neighborhood. He said he and many of his neighbors were told the land would be an office park.

Thomas Carrico, the Target representative who attended Wednesday night’s meeting, declined to comment, directing calls to the company’s corporate communications office, which did not return a phone message.

A message left with the Desco Group also was not returned.

This is the second Lincoln development proposed in the past year by the group. The firm made a bid last April to redevelop the north side of 48th and O streets, but the city chose a different proposal.

Desco’s Web site describes it as the largest retail property manager in the St. Louis area. It also has developed several large shopping centers across the Midwest.

Reach Matt Olberding at 473-2647 or molberding@journalstar.com.

Target stores in Lincoln

A developer has proposed a 174,000-square-foot Super Target  at 40th Street and Yankee Hill Road. The current stores:

Target, 333 N. 48th St.; 112,873 square feet

Target, 5330 S. 56th St.; 95,303 square feet


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the truth wrote on March 30, 2006 6:00 pm:
" funny..... i would think grandma seng would have screamed to get it to 84th and adams first!! "
sal wrote on March 30, 2006 8:10 pm:
" why couldn't walmart build there, they are a much better store and have more useful stuff. "
will wrote on March 30, 2006 9:58 pm:
" wal mart is a better store? yea if you like cheap, ugly looking merchandise! wal-mart is NOT a better store! "
D wrote on March 30, 2006 11:17 pm:
" I love it! Just wish they were not going to be that far south! Target has such cool stuff!!!! "
The facts wrote on March 31, 2006 7:15 am:
" Leave it to south Lincoln to get it right... "
Kim wrote on March 31, 2006 8:28 am:
" I think a Super Target is a great idea!! Two Wal-Mart Super Centers in the City of Lincoln is enough!!! "
Steve wrote on March 31, 2006 9:18 am:
" sal- You must have missed the advert^H^H^H article proclaiming the wonders of Target over Walmart the other day. Here's a recap for you: Walmart (Cheaply made products made in China sold at low prices) = Bad. Target (Cheaply made products made in China and Indonesia sold at slightly higher prices than Walmart) = Good. "
Liz wrote on March 31, 2006 10:30 am:
" If this gets bogged down by the Lincoln City Council it will be a shame for everyone in Lincoln. I drive to Omaha just to go to Super Target. It is indeed superior to Wal-Mart. "
J wrote on March 31, 2006 11:39 am:
" Bringing new business to Lincoln is a great thing. I like the idea and I hope it makes it past the City Council. They are really hurting Lincoln by putting up all of these road blocks every time a company wants to add a new business to the Lincoln area. Good luck to Target, I hope you have better luck than Wal-Mart did on 84th & Adams. "
Erin wrote on March 31, 2006 7:33 pm:
" A Super-Target in south Lincoln would be GREAT! I'm sick of Wal-Mart and would love the quality that Target offers in their Super Target stores. Come on Target. Give Wal-Mart a run for their money. See you at 40th and Yankee Hill. I'll be there the first day you open. :-) "
AE wrote on March 31, 2006 8:25 pm:
" As a resident in this area, I am LIVID at the thought of a retail park being developed in this area. I purchased my property because of the neighborhood and the cleanliness of the area. A retail area such as this is what I was specifically avoiding. There is plenty of land elsewhere (what about a little healthy competition for Walmart near 84th and Hwy 2?) to build a mecca like this without destroying residential areas. I don't know that anyone is specifically saying we don't want a Target... we just don't want it here in our back yard. I imagine those of you that love the idea don't have the project coming to you literally across the street. "
S wrote on March 31, 2006 9:48 pm:
" AE: Maybe you should have looked into area zoning ordinances before purchasing your property. I don't think there is anywhere in a community that you could buy and permanently avoid retail. I am not exactly sure why you would want to since most people do that and then complain that there is no shopping nearby. "Not in my backyard" is a great attitude for communities to have toward economic and community development. It isn't like it is a meat packing plant or a factory. If you want to ensure there is not going to be retail or new commercial development "literally across the street", it is usually much safer to buy in an existing neighborhood with existing land use patterns. Buying or building in a relatively undeveloped area comes with a certain amount of risk. "

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