Bailey Lauerman helps create new, high-tech brand
Bailey Lauerman
Bailey Lauerman has launched the Oculus brand, a new line of binoculars, spotting scopes and rifle scopes designed to give today's outdoorsman an edge over nature. The agency developed the Oculus name, logo, packaging, advertising and website, as well as its strategic direction.

"We're building brands and products from the ground up," said Carter Weitz, Bailey Lauerman's vice chairman and chief creative officer. "And the Oculus line is a perfect example of a client applying our market strategy and creativity to every phase. The result is unification between product design and market positioning."

Oculus speaks directly to whoever is looking to gain a high-tech advantage over the outdoors. While competitors' brands speak more to the tradition of hunting, everything about Oculus' branding, from the sleek look of the products to the minimalist ads, focuses on the modern outdoorsman, who enlists the best technology in clothing and gear to enhance the outdoor experience. Oculus' tagline, "Miss Absolutely Nothing," sums up the brand position.

Oculus offers four binoculars, one spotting scope and five rifle scopes, available at Bass Pro Shops and other outdoor retailers and websites across America and Canada. See the full product line at

About Bailey Lauerman
Bailey Lauerman, an employee-owned agency headquartered in Nebraska, has earned national recognition for its work with top brands including Disney, Union Pacific, AMC Theatres and many more. Recognized as Advertising Age's 2012 Midwest Region Small Agency of the Year, Bailey Lauerman was founded in 1970 and has since grown to nearly 100 employees. For more information, visit

About Oculus
Oculus produces cutting-edge optics for today's hunter, shooter, wildlife watcher, and other outdoor enthusiasts.