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Advertising veteran opens Brokaw Marketing
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Karen Brokaw, a senior advertising executive with a Nebraska-based marketing communications agency since 1986, announces the opening of her own agency, Brokaw Marketing, based in Lincoln.
Brokaw Marketing will serve clients with a mix of traditional and non-traditional marketing solutions in both business-to-business and consumer markets.
The new agency will continue Brokaw's work with the Nebraska Soybean Board's marketing and educational program, the Consumer Linkage Program. Other clients will utilize Brokaw Marketing for her expertise with in-depth research, communications strategy, media buying and retail promotional programs.
"We'll use the latest interactive and social media tools to build relationships with client target markets," Brokaw says. "In this competitive marketplace, it is critical to use every available tool to reach target audiences who face a growing number of communication options. Our marketing strategies will focus on engaging target audiences in ways that initiate response."
An experienced media planner and strategist, she has been instrumental in planning and conceptualization of client marketing and advertising campaigns. Market research is critical to successful campaigns, she says, and will be a major focus of her new agency.
Brokaw has served as an adjunct professor at the University of Nebraska Lincoln, teaching Media Buying & Planning. She is a long-term member of the Advertising Federation of Lincoln. As a member of the Lincoln Chapter of the American Marketing Association, Brokaw has served on the AMA Board for several years. She was awarded the 2005 Silver Medal Award from the Lincoln Advertising Federation.
Contact information: Karen@brokawmarketing.com 402-432-2299
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